Video Marketing Secrets That Attract More Eyeballs and Sales

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Video marketing continues as the go to technique for businesses large and small who want to make a quick and effective impact on there sales. In fact, a recent University of California study discovered this fact.

- A small business can instantly increase their credibility over 50% in their customers and clients eyes by placing a video on their website.

- A video can give a small business a decisive marketing edge over their competition if their competitors have no video.

- A businesses marketing message can be communicated and accepted better from a video than from the written word.

- A client is more prone to believe video messages than a written one. Why? Because a marketing video will give people more opportunities to analyze body language, voice inflection and other physical factors the written word can never convey. As a result prove more convincing and credible.

All these facts are not that surprising, why? Because a whole new generation has been raised with online videos. We now have a generation who not only accepts video messages, but expect and even demand them. That’s why any business who ignores video marketing will be in danger of playing catch up with their competitors. And the sad fact is many will never recover who continue to ignore this powerful marketing tool or how to use it most effectively.

Many small, unknown companies have literally leap frogged over larger, more established competitors because of the power of video marketing. In fact, this may be one of the last frontiers for the little guy to level the playing field with larger competitors.

Stories continue to abound of tiny no-name businesses who catapult to fame and fortune because of a well placed marketing video. The good news is this is only the tip of the iceberg. Video marketing is still in its infancy, that’s why those who can effectively use video messages now will reap the largest rewards in the future.

Video marketing is a part of the formula companies who have the competitive edge enjoy now. That’s the quiet secret most companies who effectively use video marketing hope their competitors never find out or do.

Here’s The Top 3 Video Marketing Secrets That Attract Eyeballs and Sales, according to our latest study. Does your company, product or service have these? If not you’re leaving huge amounts money on the table and quietly falling behind.

1. A Video That Introduces A Product or Service

This type of video doesn’t’ attempt to sell directly from the video, it’s merely an introduction. For example, introducing the company, product or service to the consumer. And next quickly introducing a short list of how the viewers will benefit then ending with an effective call to action. For example, writing for more information, signing up for newsletter or calling for more information, etc.

2. A Video That Sells A Product or Service

This type of video clearly explains and demonstrates how the customer will benefit. This where video shines. Why? Because no matter how good the written word is, you can’t demonstrate like video can. A video can help smart marketers to show and tell, which makes selling easier. This is also a place where it’s helpful to have video testimonials of satisfied customers. Studies show a video testimonial is almost ten times more effective than a written one in convincing customers to buy.

3. A Video Newsletter Customers or Prospects Can Subscribe To

Video newsletters continue to grow in popularity. Why? Because they’re more personal than written or printed newsletters. Video newsletters help to establish relationships quicker and more effectively with customers than written or email newsletters. In addition, people tend to stay on video newsletter list longer than email or printed newsletters, according to our latest tabulations.

With Personal Training Courses Learn to Help Others Achieve Their Health and Fitness Goals

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There are lots of different career options that people have in the world, and if you enjoy health and fitness, there are many options. For those who enjoy health, fitness, and sports, then you should look into being a personal trainer. Personal trainers work one on one with clients and people during work outs to get them in top physical condition. Not just athletes use personal trainers, but lots of everyday people looking to get fit use them too. The first thing you need to do is decide if this is for you. Personal trainers need to be patient, a people person, and a great motivator. You will have to work with all kinds of people, lead a healthy lifestyle as a good role model, and being patient and motivating. If this sounds good, then you can look at personal training courses.There are different ways to get your credits and credibility in the personal training field. If you have a fitness club in mind you would want to work at, then you can contact them and ask what they require for their trainers.Investigate and choose a place that is accredited and nationally acclaimed, so you can get a good amount of training. Many personal trainers boost their resumes by getting specific trainings, such as working with people with certain diseases, working with the elderly, and certain exercises.After you have found a way to get your certifications, and you have passed, get a job at a local fitness club. Personal training courses are easy to find and to graduate from, if you are dedicated to the profession.The rest is basically all about the business, and learning how to succeed. If you can, after a few years while working at a club, think about getting your own club or business. This can increase your revenue, and allow you to expand on your own. You can hire other personal trainers, and work to increase your clientele list. Work on becoming popular with your clients, being friendly, and becoming irreplaceable. If they enjoy working with you, then you will more likely to hold on to clients longer.

Digital Photography Tips – Using Depth of Field to Take Good Pictures

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One of the best digital photography tips involves something know as depth of field, or bokeh. This is where part of the photograph is in sharp focus while the rest of the image is out of focus, or blurry. This technique adds lots of interest to a photograph by separating the main subject from the photograph and drawing the viewer’s attention right to the area of the main subject. The blurred background does not compete for the viewer’s attention.You can do a couple of things to create an image with satisfying depth of field. One way to accomplish good depth of field is to separate the main subject far enough from the background so that the background is not in focus. For instance, if you are photographing a person, just have them move toward you and away from the distracting background.Another technique is to use a telephoto lens with a wide open aperture. This sounds a little techy, but it is not really very complicated. Here’s how it works. Use your telephoto lens set to a higher number, such as 100mm or 200mm, and set your aperture to a lower number, such as f2.8 or f4.0. The lower the number, the less depth there is in the focus. In some cases, there is only a depth of focus of an inch or two. As the f-stop rises, so does the focus depth. So, if you take a photo with your aperture set to, say f9.0, you will get much more detail in the background because there is a “deeper” focus range.If you own a point and shoot camera, you may have a creative setting that will help you to limit the depth of field to create this interesting separation of the subject from the background.